Veggycation® is a resource for spreading the word about the nutrition and health benefits of Australian-grown vegetables. The aim of Veggycation® is to increase the Australian consumers awareness of why vegetables are so healthy with a view to increasing the consumption of Australian-grown vegetables.
The Veggycation® team have collated a huge amount of accredited nutritional information about vegetables and translated pre-approved health claims into more consumer-friendly ‘Health Benefits’. In this way, it is hoped that the information is more meaningful and easily understood by all. Additional information on the impact of cooking, canning and freezing vegetables on the nutritional content, flavour and texture was incorporated more recently.
Veggycation® information is based on pre-approved nutrition and health claims from Food Standards Australia & New Zealand (FSANZ) Standard 1.2.7, and nutritional data from the NUTTAB database. The Veggycation® team includes senior scientists at Plant & Food Research and MacTavish West Pty. Ltd., each with over 20 years’ experience researching the components in plants which confer colour, flavour and nutrition.
Marketing vegetables using health benefits has until now been seriously limited by the complexity of the regulatory framework. Veggycation® aimed to simplify the complexity of such regulations. The database of nutritional and health messages in Veggycation® provides a mechanism whereby vegetable marketers can differentiate their products in the market place. The project was funded by Horticulture Innovation Australia using the vegetable levy and matched funds from the Australian Government.
Please select one of the tiles to the right to find the information most relevant to you:
Dr Carolyn Lister,
The New Zealand Institute for Plant and Food Research Ltd,
Plant and Food Research Lincoln,
Canterbury Agricultural and Science Centre,
Private Bag 4704,
Christchurch Mail Centre 8140
Dr Hazel MacTavish West,
MacTavish West Pty Ltd,
1st Floor 445 Macquarie Street,
South Hobart, TAS 7004